Due to improvement of economic and technological standards in recent years, the Gross National Product (GNP) per capita has increased. Similarly, the people's values toward work and leisure also changed. The consumption level of people has improved and the people know how to enjoy more about their physical life. People are not afraid to spend large amount of money just to relax and have leisure time. That is why the leisure industry flourished in recent years. This study investigates the factor analysis of integrated customer interaction, product design, and purchasing power toward brand intuition of Taiwan resorts. According to the consumer's point of view, this study collects 300 valid questionnaires. The result showed that the Purchasing power are the primary factors of brand intuition, and the factors and interaction between the customer and product design.
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