Challenges of Developing the Medical Tourism Industry in Taiwan

醫療觀光產業發展的挑戰－以台灣為例

郭亭亞(Ting-Ya Kuo)

《商業現代化學刊》 6卷1期 (2011/03) Pp. 13-30

https://doi.org/10.6132/JCM.2011.6.1.02

摘要

從1997年的亞洲金融危機至今，醫療觀光已經快速的成長，且年產值約有400億美元。有些亞洲國家如泰國、新加坡、馬來西亞和印度都已經成為主要醫療觀光地區且享受醫療觀光帶來的收入。台灣有良好的健保制度、先進的醫療技術和合理的醫療費用，所以應有潛能成為主要的醫療觀光地區。但是2009年實際接受醫療的國際人數和收入與2010-2013預計的數字卻遠低於主要的醫療觀光地區。本研究回顧和分析台灣發展醫療觀光面臨的挑戰，並提出如何處理這些挑戰的建議。

關鍵字

醫療觀光 ； 台灣 ； 發展

並列摘要

Medical tourism has been growing rapidly since the Asia financial crisis in 1997, and its market value is around US$40 billion per year. Several Asia countries like Thailand, Singapore, Malaysia, and India have been recognized as leading medical tourism destinations and enjoying revenues generated from medical tourists. With a good healthcare system, advanced medical skills and affordable pricing, Taiwan has a potential of becoming a leading medical tourism destination, but the number of international patients treated and the revenue received in 2009, and the projected numbers for 2010-2013 are well below those of the leading medical tourism destinations. This study reviews, and analyzes challenges faced by Taiwan and it concludes with some suggestions on dealing with these challenges.

並列關鍵字

Medical tourism ； Taiwan ； Development