TAM理論架構增加“知覺娛樂性”的效用－以大學生參與網球運動驗證

The Effectiveness of How TAM Theories Enhanced the "Perceived Playfulness"-A Case Study of University Students' Participation of Tennis Activities for Verification

賴永僚(Yeong-Laio Lay)

《運動與遊憩研究》 2卷4期 (2008/06) Pp. 122-137

https://doi.org/10.29423/JSRR.200806_2(4).0009

摘要

本研究旨在TAM理論（科技接受模型）架構增加「知覺娛樂性」驗證大學生參與網球運動的行爲表現，以瞭解大學生個人運動行爲改變的機制。本研究採立意抽樣方式，選取臺灣中部五所大專院校之學生爲研究對象，問卷調查分析後，有效問卷爲476份。經LISREL8.52線性分析檢定，結果發現：知覺娛樂性對行爲態度具有負向影響，而對行爲意圖具有正向影響，然而透過行爲態度則是間接負向影響行爲意圖。知覺有用性對行爲態度具有正向影響，而對行爲意圖則是具有負向影響。知覺易用性對行爲態度具有正向影響。行爲態度能正向影響行爲意圖。知覺易用性與知覺有用性透過行爲態度則是間接影響行爲意圖。最後根據本研究結果進行討論，並提出學理及應用的意義，以及對體育教學單位與未來研究方向提出建議。

關鍵字

知覺娛樂性 ； 知覺易用性 ； 知覺有用性 ； 行爲態度 ； 行爲意圖

並列摘要

This research was purposed to explore the behavioral expression for university students' participation of tennis sports by using the ”Perceived Playfulness” added by the framework of TAM Theory (Technology Acceptance Model;). The mechanism to change students' individual sports behaviors should be understood. In this research, the purposive sampling was implemented and respondent subjects were selected among the students from 5 mid-Taiwan universities. After questionnaire analysis was completed, the researcher had collected 476 valid replies. The LISREL 8.52 Linear Analysis was applied to process the analysis. The final results showed that perceived playfulness caused negative influence on behavioral attitude, but showed positive influence on behavioral intention. However, through behavioral attitude, it caused indirect negative influence on behavioral intention. Perceived usefulness caused positive influence on behavioral attitude but showed negative influence on behavioral intention. Perceived ease of use caused positive influence on behavioral attitude. Behavioral attitude positively affected behavioral intention. Perceived use of ease and perceived usefulness caused indirect influence on behavioral intention through behavioral attitude. Finally, the discussion was made in accordance with the research results. The theories and applicable meanings, together with the suggestions to physical education units and upcoming researches, were also proposed.

並列關鍵字

Perceived Playfulness ； Perceived Ease of Use ； Perceived Usefulness ； Behavioral Attitude ； Behavioral Intention

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