地方節慶活動遊客參與動機、吸引力與滿意度模式建構與驗證：以2010南島族群婚禮活動爲例

A Model Construction and Examination of Tourists' Motivation about Participating in the Local Festival Activities, Attraction, and Satisfaction: Take a Wedding Held by Aborigines in Southern Islands in Taiwan as an Example

陳啓明(Chi-Ming Chen) ； 梁仲正(Jong-Jeng Liang) ； 邱政鋒(Chen-Feng Chiu) ； 戴昭瑛(Chao-Ying Tai)

《運動與遊憩研究》 5卷4期 (2011/06) Pp. 50-65

https://doi.org/10.29423/JSRR.201106_5(4).0004

摘要

本研究旨在建構並驗證「參與動機、吸引力與滿意度關係模式」，研究對象以2010南島族群婚禮活動遊客進行問卷調查，共獲得有效問卷309份。經文獻回顧相關理論後以結構方程模式進行分析，資料經結構方程模式之驗證性因素分析顯示，具有良好的建構效度、聚合效度以及組合信度。研究結果顯示，本研究之「參與動機、吸引力與滿意度關係模式」，整體模式適配程度良好。根據研究結果對後續研究提出相關的建議。

關鍵字

地方節慶 ； 參與動機 ； 吸引力 ； 滿意度

並列摘要

This study aims to construct and exam a model of the correlations among the touristis' participating motivation, attraction, and satisfaction. Subjects who have taken part in the wedding held in the southern islands in Taiwan in 2010 were invited for a questionnaire survey, and 309 questionnaires are valid. After the researcher review the literature of relevant theories, data were analyzed by SEM (structural equation modeling). Data after the factor analysis revealed good constructive validity, convergent validity, and composite reliability. Results displayed that the model of participating motivation, attraction, and satisfaction in this research performed that the entire model is in a moderate fit. Further relevant suggestions are brought up on the basis of the outcomes.

並列關鍵字

Local festivals ； participant motivation ； attraction ； satisfaction

參考文獻

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