A Study on Eco-tourists' Motivation for, Identification with, and Dependence on, Eco-tourism

生態遊客對生態旅遊參與動機、認同感和依賴感之研究

劉漢城(Han-Cheng Liu) ； 劉馥瑤(Fu-Yao Liu) ； 陳朝圳(Chao-Tzuhn Chen)

《運動與遊憩研究》 11卷4期 (2017/06) Pp. 28-42

https://doi.org/10.29423/JSRR.201706_11(4).0003

摘要

With eco-tourists as the subjects, this paper investigates eco-tourists' participating motivation for, identification with, and dependence on, eco-tourism by studying their characteristics. After sampling the eco-tourists at Dapeng Bay, a total of 342 valid questionnaires were collected, which meant a collection rate of about 85.5%. Correlation analysis was then used as the method of statistical analysis to examine the correlations among participating motivation, identification and dependence. With the help of a multivariate regression model, the effects of identification and dependence on participating motivation were also examined. The research findings include: the respondents' participating motivation, identification and dependence are significantly correlated. Identification and dependence, in particular, could predict participating motivation. In accordance with the empirical results, participating motivation and place attachment were also found to be mutually influential. If more attention could be paid to eco-tourists' participating motivation for future eco-tourism, the negative impacts of developing eco-tourism are expected to be reduced.

關鍵字

Ecotourism ； Eco-tourists ； Place Attachment ； Participating Motivation

並列摘要

本文嘗試以具明確旅遊形式的生態遊客為對象，針對其特性，藉以瞭解生態遊客對生態旅遊的參與動機、認同感和依賴感。研究樣本為至大鵬灣從事生態旅遊之遊客，有效問卷為342 份，回收率約85.5%。統計分析方法採用相關分析，檢視參與動機、認同感和依賴感之關連性，接著透過多元迴歸模型，分析認同感和依賴感對參與動機的影響程度。研究結果包括：受測者的參與動機與認同感和依賴感呈現顯著相關，認同感與依賴感對參與動機具有預測力。另經實證結果發現參與動機與地方依附具有相互影響的關係，未來若能注重生態遊客對生態旅遊的參與動機，預期將可降低生態旅遊發展潛在的負面衝擊。

並列關鍵字

生態旅遊 ； 生態遊客 ； 地方依附 ； 參與動機

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