In recent years, the use of blogs for social interaction and connection has become a trend. Blogs even play a vital role in affecting individual lives. In view of this, the current research attempts to investigate bloggers' personality traits and their motivation, as well as the effect of blogs on individuals. Survey is used as data collection method, while SPSS 17.0 is the computer statistic analysis program. The findings reveal that there is significant difference in the leisure relaxation of blog usage motivation in terms of various levels of education. Besides, there is significant difference in ages, education levels, regular online sessions and vocations in terms of ”intelligence and openness”, ”introversion and sensitivity”, ”negative negativity and dominance” (all three under personality traits), ”interpersonal connection” and ”life impact” (both under blog influence).