離島旅行業人員對教育訓練需求之探究：以金門爲例

A Research on the Employee Training Requirement of Travel Agency in Kinmen

黃茱珺(Chu-Chun Huang)

《休閒產業管理學刊》 1卷2期 (2008/08) Pp. 28-42

https://doi.org/10.6213/JLRIM.2008.1(2)3

摘要

金門在戰地地位逐漸淡去後，取而代之的是兩岸往來的先鋒地位。隨著小三通政策開放及兩岸觀光交流頻繁，金門遂成爲台商、台灣旅遊團體及大陸地區遊客旅遊的轉介點。快速的旅遊型態改變使金門旅行業者在觀念及作業上，面臨轉換的契機，旅行業必須有計畫地對員工進行觀念培訓與再教育，才能因應眾多型態的顧客需求以及多樣化旅遊方式。本研究以金門當地23家旅行業員工爲主要樣本，採用因素分析法探討旅行業從業人員對教育訓練的需求，以建立金門旅行業教育訓練系統持續改善之機制。

關鍵字

教育訓練需求評估 ； 教育訓練動機 ； 教育訓練方式 ； 教育訓練內容

並列摘要

Kinmen is an ancient place with old tradition. After the opening of mini links, more and more people get to China by the way of Kinmen. Travel industry which is located at this island is growing. The stuff of employees of Travel Agency is more concerned. This research presents a investigation of the participation of employees in the training motivation, training model and training courses. This study focuses on the status quo of employees' requirement of Travel Agency by means of questionnaire survey.

並列關鍵字

training needs assessment ； training motivation ； training model ； training course

參考文獻

Buckley, R.,Caple, J.(1990).The Theory and Practice of Training.AZ:University Associates.

Carlson, D. S.,Bozeman, D. P.,Kacmar, K. M.,Wright, P. M.,McMahan, G. C.(2000).Training motivation in organization : An analysis of individual-level antecedents.Journal of managerial Issues.12,271-278.

Desimone, R. L.,Harris, D. M.(1998).Human Resource Development.Fort Worth, TX:The Dryden Press.

Goldstein, I. L.(1974).Training in Organizations: Needs Assessment, Development, and Evaluation.CA:Brooks/Cole.

Nadler, L.(1984).Developing Human Resources.Houston, TX:Gulf Publishing Co..