創新商圈品牌實施策略研究－以高雄市三鳳中街為例

Implementation of Innovative Business District Brand Strategy-A Case Study of Kaohsiung Third Phoenix Middle Street

張旭福(Hsu-Fu Chang)

《機械技師學刊》 6卷4期 (2013/12) Pp. 89-96

https://doi.org/10.6208/JPME-2013-12-12

摘要

本研究以建置機制以協調溝通、提昇經營商圈、文化古街商圈意象連接、精進服務品質、魅力行銷等主軸，建構策略如：商圈組織、參訪觀摩、標竿商店種子發酵、超級街區管家、食材萬花筒、商圈互動式網站建制、強化CI視覺之應用、商店走動式經營診斷、配合季節之行銷活動等研究。

關鍵字

商圈意象 ； 走動式經營診斷 ； 建構策略

並列摘要

In this study, we want to build a mechanism for coordination and communication to improve operating business district and cultural district Streets to supply imagery connect, sophisticated service quality, marketing. The construction strategies are such as district organization, visit observation, benchmarking store seed fermentation, super street housekeeper, food kaleidoscope and interactive websites district to attract CI visual, store walk-run diagnostics, for more marketing activities.

並列關鍵字

Business district ； Sophisticated service quality ； Interactive websites

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