Since the early 2000s, some famous brand-outsourcing firms, such as ASUS, ACER and BENQ, have begun to segment their upstream outsourcing departments and downstream brand departments. We build up a theoretic model to analyze this phenomenon. Our main results are as follows. Firstly, a brand-outsourcing firm's disintegrated strategy is a kind of committed strategy to mitigate competition in the market. Secondly, if a brand-outsourcing firm adopts the disintegrated strategy, its rival's profit will increase. Lastly, the higher substitutive the two firms' commodities or the larger (less) the numbers of the upstream independent outsourcing firms (the downstream brand firms), the more will be the possibility to adopt the disintegrated strategy for a brand-outsourcing firm. In simulation analyses, we also find that the disintegrated strategy will only be adopted as the downstream firms engage in Bertrand competition, but not in Cournot competition.
為了持續優化網站功能與使用者體驗,本網站將Cookies分析技術用於網站營運、分析和個人化服務之目的。
若您繼續瀏覽本網站,即表示您同意本網站使用Cookies。