While journalism today confronts a challenging future under strong impacts, colleges and universities have been one of the new forces shaping the reconstruction of the news industry in the U.S. Intrigued by this developing phenomenon, the author investigates how U.S. colleges and universities play their roles in the process. The results show that many U.S. colleges and universities recognize their important roles in community development, and endeavor to transform their campus media through multiple approaches. Previously student-run and campus-focused, these school media gradually become community-oriented and serving their neighborhoods. In strong contrast, campus media in Taiwan do not seem to share similar transformation. Currently, they still serve mainly as student internship vehicles, even if the local news industry, facing drastic change and under similar impacts, anticipates its share of ecological reconstruction. While there is no shortage of campus media who cover and serve their neighborhoods, they mostly consider themselves as extensions of classroom teachings. Many faculty supervisors of these campus media do recognize the value of "embracing the community." Nonetheless, obstacles remain and determination for a transformation is still delayed.
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