2016年臺灣總統選舉年輕族群之第三人效果研究

The Third-Person Effect of 2016 Presidential Election of Taiwan Among Young Generation

尹一伊(Yin, Yi-Yi) ； 羅文輝(Lo, Ven-Hwei) ； 盧鴻毅(Lu, Hung-Yi) ； 魏然(Wei, Ran)

《傳播研究與實踐》 10卷1期 (2020/01) Pp. 141-172

https://doi.org/10.6123/JCRP.202001_10(1).0006

摘要

本研究從第三人效果角度探討在2016年臺灣總統選舉中選舉新聞對年輕受訪者認知和行為的影響。本文採用隨機抽樣法進行問卷調查，研究結果基本支持第三人效果假設。本文亦探討資訊處理策略對第三人效果的影響，發現新聞注意和新聞思考均是預測「對自己」和「對他人」影響的重要變項。此外，本文主要探討第三人效果對實際行為的影響，結果發現「對自己的影響」認知對政治討論有較強的預測力，而「對其他泛藍選民的影響」認知對政治參與有較強的預測力。

關鍵字

臺灣總統選舉 ； 政治討論 ； 政治參與 ； 第三人效果 ； 選舉新聞

並列摘要

This study examines the impact of news coverage of the 2016 presidential election on individual perceptions and behavior among young Taiwanese from a third-person effect perspective. Results of a random sample survey found that respondents perceived others to be more influenced than themselves by election coverage. Moreover, this study shows that both news attention and news elaboration significantly predicted the perceived effects of news on both the self and others. Importantly, the results indicate that perceived effects of news coverage on the self were significantly associated with respondents' online and interpersonal discussions, while perceived effects on others were significantly related to their political participation.

並列關鍵字

Taiwan presidential election ； political discussion ； political participation ； third-person effect ； election news

參考文獻

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Wei, R., Lo, V.-h., & Lu, H.-Y. (2010). The third-person effect of tainted food product recall news: Examining the role of credibility, attention, and elaboration for college students in Taiwan. Journalism & Mass Communication Quarterly, 87, 598-614. doi:10.1177/1077699 01008700310

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