為了理論地描述與詮釋,作為閱聽人現象的「缺席事件訊息效果」,本文首先檢視「行為」、「收編/抵抗」與「奇觀/展演」這三個既有閱聽人研究典範,並且在指出就其各自方法論預設而言,它們為什麼都不適合解決前述問題後,其次根據Bateson與Gadamer的理論,打造展演—作品—閱聽典範,作為替代的解決方案。
To describe and theoretically explain the audience phenomena of the "message effect of an absent event," this paper examined three paradigms of audience research- namely the behavioral, incorporation/resistance, and spectacle/performance paradigms. The paper identified why these paradigms are inappropriate for solving the problem, then constructed an alternative solution to the performance-work-audience paradigm based on the theory of Bateson and Gadamer.
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