This study focused on the analysis of the current status of e-book industry in Taiwan, SWOT analysis was used to investigate the domestic e-books industry, and proposed some strategies for the industrial development. Besides, through the comparison and analysis of operation modes between the Hami Book of Chunghwa Telecom and the Kindle Reader of Amazon in order to find some shortages of Taiwan e-books industry, and bring up some further strategies and recommendations to solve the difficulties and challenges of Taiwan e-books industry.