文化創意設計方案框架評估對於文化創意產業貢獻之研究

在全球化文化產業浪潮趨勢下，以知識經濟的文化創意產業結合文化、創意、及產業帶來的發展，成為臺灣未來發展及轉型的契機。綜觀近年來臺灣文化創意產業的發展過程，源自於英國的「創意產業」，英國積極將經營有成的文化創意產業，發展成可以推廣的商業模式。透過創新、創意的加值，讓傳統文化增添新一層的意涵，將文化內涵及貼近人心的感動，透過行銷包裝成為商業化的新產物，使文化創意產業油然而生。然而為了確保能夠在文化創意設計成果，順利與產業相融合並且創造最大的利益價值。因此預測的設計方案的框架就顯得相當重要，讓設計師與消費者能夠對文創產品內涵感動，就能成就繁榮的文化創意產業。然而，在目前的文獻研究中，並沒有預測的文化創意的設計方案的框架，因此本研究的目的就是提取文化感性相關連的框架來評估文化創意設計的成果。首先透過文獻回顧和參與者的訪問蒐集相關資料。並且邀請重點小組識別文化創意設計與產業融合的基本要素，最後再進行大規模的問卷與因素分析，進而分為四大方案框架。這設計方案框架稱作「文創產業連結法」，包括文化特色、文化情感、文化體驗、及文化審思。其次，透過三組不同的文化創意設計的成果產品，進行成對比較法來評估文化創意的設計方案框架的開發，其結果證明「文創產業連結法」的設計方案框架是有效率的，能夠有效的解決的連結文化與產業的差距，共同創造傳統文化與產業跨業融合，與創造最大的利益價值。

關鍵字

文化創意設計方案評估；文化創意設計；文化創意產業

並列摘要

In the wave of globalization, the cultural industry trends to the knowledge economy and cultural and creative industries combination of culture, creativity, and industry to bring development to become Taiwan's future development and transformation of the opportunity. Looking at the development of Taiwan's cultural and creative industries in recent years, from the UK's ＂creative industries,＂ Britain actively operating success of cultural and creative industries, develop into a replicable business model. Through innovative, creative bonus, add a new layer to the traditional culture of meaning, the cultural connotation and moved closer to the people through marketing packaged as commercialization of new products, so that cultural and creative industries spontaneously. However, to ensure that the cultural and creative design results in a smooth integration with the industry and create the greatest value of the benefits. Therefore, the design of the frame prediction becomes very important, so that designers and marketing costs to be able to move the connotation of cultural and creative products, can accomplish the prosperity of cultural and creative industries. However, the framework in the current literature, there is no prediction of the cultural and creative design, and therefore the purpose of this study is the cultural sensibility in connection framework to assess the cultural and creative design of the extraction results. First collect relevant information through interviews and literature review participants. And invited focus groups to identify the cultural and creative design and the basic elements of industrial integration, and finally a large scale questionnaire and factor analysis, and then divided into four program framework. This design framework called ＂cultural and creative industries linked Act,＂ including culture, cultural emotional, cultural experiences, and cultural contemplation. Secondly, through three different sets of cultural and creative product design achievements, were paired comparison to assess the development of cultural and creative design program framework, and the results prove that ＂cultural and creative industries linked Act＂ was designed program framework is efficient, able the gap between effective solution link culture and industry, and jointly create traditional culture and industry cross-industry integration, and create the greatest value of the benefits.