- 期刊
臺中洲際棒球場停車場識別系統設計之研究
The Study of Parking Lot Identity System of Taichung Intercontinental Baseball Stadium
摘要
臺中洲際棒球場，位於臺中市北屯區，於2005年開始動工興建，屬於臺中市政府所擁有，目前則委託民間業者經營，是臺灣中部地區舉辦國際棒球賽的熱門場地之一。除了棒球場外，其停車場大樓亦於近年完工，整棟停車場大樓結構體皆已建構完成，但內部有關識別系統方面則尚未完成規劃設計，為因應和服務觀看球賽的大眾需求，有必要設計一個讓民眾方便停車且能夠留下深刻印象的停車場，同時也能為業者加分並提升品牌形象。本研究主要分為五個單元來探討臺中洲際棒球場停車場識別系統設計。首先，緒論，在說明棒球場及停車場的現況、研究動機及研究目的等；第二為文獻探討，為收集、分析、歸納及整理識別系統設計相關的文獻資料；第三，研究方法，除實地進行場地勘查外，採用內容分析法；第四，說明預計達成的目標；最後，結論，在說明規劃設計案後帶給業者的實際成效。研究結果，臺中洲際棒球場停車場識別系統的規劃設計，已經符合企業識別系統（CIS）設計的規範。即在理念識別（MI）部份，必須要以達到業主的經營理念為依歸；行為識別（BI）部份，則必須要以實際行動來實踐業主的理念；最後，視覺識別（VI）部份，則強調必須要透過視覺的具體化設計，將以上所述企業的組織精神、經營理念，社交行為塑造出來並轉化為品牌形象。尤其在視覺識別（VI）部份，和其他停車場不同的是應用插畫圖案來做為內外牆面的繪製，不僅提升民眾觀看球賽的意願，同時也加強觀眾對棒球場停車場深刻的印象。除此，對業主的實際成效方面，有關臺中洲際棒球場停車場識別系統的規劃設計完成後，不但有助於提升業主經營停車場的技術升級外，亦有助於協助業主改善觀眾的停車服務以及改善觀眾對於停車場內的視覺形象服務等。
並列摘要
Taichung Intercontinental Baseball Stadium, located in Beibei District of Taichung City, began construction in the Republic of China in 2005. It is owned by the Taichung City Government and is currently commissioned by private operators. It is one of the popular venues for hosting international baseball games in central Taiwan. In addition to the baseball field, the parking lot building was completed in recent years. The structure of the entire parking lot building has been completed, but the internal identification system has not yet completed the planning and design. In order to respond to the needs of the public and watch the game, it is necessary to design a The parking lot that people can park and impress, can also add points to the industry and enhance the brand image. This study is divided into five units to explore the design of the Taichung Intercontinental Baseball Stadium parking lot identification system. First, the introduction explains the current situation, research motivation and research purposes of baseball stadiums and parking lots. The second is literature discussion, collecting, analyzing, summarizing and collating relevant literatures for identification system design. Third, research methods, except for the field. In addition to the site survey, the content analysis method is adopted; fourth, the expected goals are achieved; and finally, the conclusions are brought to the actual results of the operators after the planning and design cases are explained. According to the research results, the planning and design of the Taichung Intercontinental Baseball Stadium parking lot identification system has met the specifications of the Corporate Identification System (CIS) design. That is, in the concept recognition (MI) part, it must be based on the owner's business philosophy; in the behavioral identification (BI) part, the owner's idea must be implemented with practical actions; finally, the visual identification (VI) part It emphasizes that it is necessary to shape and transform the organizational spirit, business philosophy and social behavior of the above-mentioned enterprises into brand image through visual concrete design. Especially in the visual identification (VI) part, unlike other parking lots, the application of illustration patterns as the drawing of the inner and outer walls not only enhances the willingness of the people to watch the game, but also enhances the audience's deep impression of the baseball stadium. In addition, regarding the actual effectiveness of the owners, the planning and design of the Taichung Intercontinental Baseball Stadium parking lot identification system will not only help to improve the technical upgrade of the owners' parking lot, but also help the owners to improve the parking services and improve the audience. The audience has a visual image service in the parking lot.