高雄市文化中心創意藝術市集消費型態之研究

A Study on the Consumption of the Creativity & Art Market in Kaohsiung Cultural Centre

林瑩昭(Ying-Chao Lin) ； 戴怡靜(I-Ching Dai)

《休閒事業研究》 9卷2期 (2011/06) Pp. 57-74

https://doi.org/10.6746/LIR.201106_9(2).0004

摘要

本研究主要在了解高雄市文化中心創意藝術市集消費形態的情形。研究中將「消費型態」區分為七個構面，分別是：「顧客忠誠度」、「環境滿意」、「商品滿意」、「商品實用」、「消費決策」、「消費喜好」及「消費衝動」。研究結果發現，不同性別消費者在消費型態的環境滿意上有顯著差異；不同婚姻狀況的消費者在消費型態的消費決策上有顯著差異；不同年齡的消費者在消費型態的商品滿意、消費決策、消費喜好上有顯著差異；不同教育程度的消費者在消費型態的商品實用因素上有顯著差異；不同職業的消費者在消費型態的消費決策因素上有顯著差異；不同月收入的消費者在消費型態的環境滿意、消費決策因素上有顯著差異。根據研究結果，對高雄市立文化中心藝術市集的商家及消費者提出相關建議。

關鍵字

創意市集 ； 顧客滿意 ； 消費型態

並列摘要

The current research attempts to explore the relationship between consumer profiles and their consumption behavior in the Kaohsiung Creativity & Art Market. The consumption activity is dimentionalized into 7 categories, including: customer loyalty, consumption environmental setting satisfaction, product satisfaction, product practicability, consumption decision, consumption preference, and consumption impulse. The findings indicate that there exists significant difference in gender distributions across consumption environmental setting satisfaction and in their marital status distributions across types of consumption decision; besides, age distributions are different across levels of product satisfaction, types of consumption decision and levels of consumption preference; in addition, educational and professional distributions are different in levels of product practicability and types of consumption decision, respectively; finally, income distributions differ in levels of consumption environmental setting satisfaction and types of consumption decision. Suggestions for stores and consumers are proposed according to the research findings.

並列關鍵字

fashion market ； customer satisfaction ； expense state