應用情感喚醒方法於科幻情境聯想之設計創作探討

產品的情感面向越來越受重視，如何使產品賦有更豐富之情感表情已成為設計的新課題。其中「情境建造」方法已廣泛應用於概念視覺化，使設計者能預想使用者的各種情境可能性，藉此發展出更「真實」接近日常生活的使用者經驗，而其也可激發使用者的產品情感。應用情境創造，本研究提出一種可替換想像情境的「造形情感喚醒」方法，藉由不同的想像情境，來發展出可喚醒特定情感的產品。這個方法的操作模式，包括：選擇「想像類型」、「行為觀察」、「建構情境」，以及「造形情感喚醒」創作矩陣等四個步驟。本研究以科幻聯想為想像情境作案例設計，藉此發展出具有情感特質與情境效果的產品造形；經由兩件吸塵器案例的設計構想分析，呈現其以科幻的情境故事劇本，分別以高度喚醒與低度喚醒等兩種方式發展出兩款不同情感的概念吸塵器，並對其優點及潛在問題提出建議。

關鍵字

情境建造；情感喚醒；故事；設計方法；科幻聯想

並列摘要

Scenario Building has been widely used in conceptual visualization design methods. It enables the designers to envision the variable user scenarios, so that they can design products closer to the ”make real” user experiences. In recent years, the consumers have been paying more attention to the emotional side of the products. Therefore, how to impart emotional expression in the products has become a major subject of development among designers. This research proposes an emotional arousal method with replaceable imagination, and uses a design project of vacuum cleaner themed upon associations of science fictions to demonstrate the application of this method to more deeply explore the designers’ originality for developing products with emotional attributes. The scenario operation and association procedure implemented in this research include the following four elements: deciding scenario types, behavioral observation, scenario building, and constructing a creative thinking matrix for form development with emotional arousal. Through the conceptualization and development processes of the vacuum cleaner design project, the adopted scenario of science fiction were presented to show how it was incorporated in developing two emotional products with flavors of high level and low level of arousal for science fiction. The advantages and potential problems of applying this design method were discussed in the last section of this paper.

並列關鍵字

scenario building ； emotional arousal ； story ； design method ； association of science fiction

國際替代計量

應用情感喚醒方法於科幻情境聯想之設計創作探討

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