應用純真體驗來引導設計創作之產品情感探討

Applied Innocence Experience to Inspire Product Emotion for Product Design

劉建國(Chien-Kuo Teng)陳怡廷(Yi-Ting Chen)

《實踐設計學報》 8期 (2014/10) Pp. 82-96

摘要

生活裡累積的純真體驗能引發人們愉悅的感受，並且引領人跳脫現實環境的框架，激發出使用者對於週遭事物的獨特想像與見解。近年來，國際各大設計展覽與知名設計公司逐漸出現以探討純真體驗與傳生活經驗為主的產品系列，不僅成功吸引消費者的眼光，引發出人們潛藏的豐富情感體驗，更創造出產品前所未有的全新價值。本研究以純真體驗為基礎，透過產品設計的分析與觀察，描述這些設計案例如何將「純真體驗」應用於其創作中，由此歸納出「純真體驗」設計概念，其包含：（1）保留純真回憶的體驗、（2）滿足使用者內外需求、（3）探討人的行為與其環境背景等三個層次；並提議以物件要素、情感要素、環境要素三者類比融合純真體驗與產品設計之元素，以強化過去情緒經驗與產品之環境連結性，藉此產生新的產品體驗。最後，推導出純真體驗創作流程與思考要點，並依此發展出: Folds your little world遊戲帳篷，以及Pendoll玩偶削鉛筆機等兩件系列創作。其中，Pendoll亦獲選2014年德國iF國際設計競賽概念設計獎全球前100之肯定。本研究由此提議出一種能夠反映人們情感特徵的初步設計思考模式，期能結合外部的形象與使用者的情感體驗，由此探討情感體驗及外觀功能產生連結，透過創作將設計者心中的情感記憶賦予特徵，而能應用於設計教學。

關鍵字

產品情感 ； 現成物 ； 傳達 ； 玩樂 ； 產品設計

並列摘要

Accumulated in the pure or innocence experience of life that pleasant feel it would lead the people pass through the reality, spark user to surroundings unique imagination and insight. In recent years, the international design exhibitions with well-known design companies emerge to explore pure experience and life experience of products, not only successfully attract the consumer's attention, and thrown out of the hidden wealth of emotion and experience, creating unprecedented new products worth more. This research was based of design project that applied with innocence experience as discussion, established ＂innocence experience＂ design concept to application products design. Through products design of analysis and observation, description these design case how will ＂innocence experience＂ application its creation. Thus mention out ＂innocence experience＂ design concept, its contains: (1) retained innocence memories of experience, and (2) meet user both inside and outside needs, and (3) discussion people of acts with environment background, that three levels to proposed object elements, emotional elements and environmental simulation of fusion. Between these three elements of pure experience and product design, environment to strengthen past emotional experiences and product links in order to generate new product experiences. Finally, this paper would applied the experience of innocence to creative product that processes to thinking points and develop accordingly two series: ＂Folds your little world＂ playground and ＂Pendoll＂ pencil sharpener. The project ＂Pendoll＂ also was winner for iF concept award top 100 at 2014. Discussion on emotional experience applies to the design. Through creative work unearth precious designer heart emotional memory, initially proposed a model that reflects the emotional characteristics of design thinking to help designers outside the framework, link designers and user experience of emotion.

並列關鍵字

Product Emotion ； Readymade ； Communication ； Play ； Product Design