台灣標誌設計的發展和未來趨勢

The Development Trends of the Practice and Research of Logo Design in Taiwan

林慶利(Ching-Li Lin) ； 管倖生(Shing-Sheng Guan)

《設計研究》 5期 (2005/07) Pp. 84-92

https://doi.org/10.30178/SJYJ.200507.0010

摘要

近年來，隨著國內CI設計的蓬勃發展，標誌在企業識別及形象建立上，扮演著舉足輕重的角色，其不僅為整個視覺識別（VI）計畫的核心，更是社會中各行各業賴以表彰商品與提供服務的重要識別，如今更被彼岸視為最精緻化的設計作業。綜觀國內對於標誌設計的發展，歷經長年來的努力，迄今已累積了相當豐富的成果；有鑑於此，本研究擬採文獻調查法（Documentary-historical Method）回顧國內標誌設計的發展歷程，並針對其現行法規、年鑑出版情形以及相關研究進行現況分析，以提出國內標誌設計於實務及研究上的發展趨勢，供未來從事標誌相關設計研究及實務之參考。

關鍵字

標誌設計 ； 企業標誌 ； 活動標誌 ； 商標法 ； 台灣創意百科

並列摘要

In recent years, with domestic flourishing development that CI design, logo in enterprise discerning and on image set up, playing a very important role, it is not merely discern the core planned for the VI, it is the important discernment that all trades and professions depended on citing the goods and providing service in the society even more, regarded as the most exquisite design homework that melted by the other shore nowadays. Take a broad view of the domestic development of the design of sign, go through the efforts to come all the year round, have already accumulated quite abundant achievement so far; In view of this, this research plans to adopt the development course of reviewing the domestic logo design of documentary-historical method, and publish the situation and relevant research and carry on present situation analysis to its current regulation, yearbook, in order to propose the domestic development trend in the practice and research of logo design, for engaged in logo that design the reference of the research and practice relevantly in the future.

並列關鍵字

logo design ； corporate logo ； activity logo ； trademark law ； Taiwan creative graphic arts