游泳池會員滿意度之研究－以大地潛水游泳俱樂部為例

Research on Natatorium Customer Satisfaction Based on the Example of Natural Paradise Swimming Diving Club

魏春娥(Chun-Oh Wei) ； 陳政雄(Cheng-Hsiung Chen) ； 蔡鋒樺(Feng-Hua Tsai)

《2007年台灣銀髮族休閒運動與健康產業發展學術研討會論文集》 2007年 (2007/11) Pp. 96-106

https://doi.org/10.29435/2007YINFA.200711.0096

摘要

本研究問卷調查對象為高雄市三民區大地潛水游泳俱樂部會員，問卷調查期間為2006年6月1日至6月30日，以人員親訪的方式於大地游泳俱樂部內對會員進行便利抽樣調查。總計發出問卷250份，回收228份，剔除無效問卷22份，有效問卷為200份（有效回收率為91.2%）。根據實際調查所得資料，以SPSS for Windows 10.0統計套裝軟體進行資料分析，且針對資料內容與目的的不同，選擇下列分析方法：描述性統計、單因子變異數分析等統計方法。資料分析得以下結論：1.大地潛水游泳俱樂部的顧客女性比例稍高於男性，年齡集中在30－40歲，教育程度以高中／高職學歷較多，顧客平均月收入在二萬元以下最多。2.平均使用的時間為「1－2小時」，最常使用的時段為「上午5：00－9：00」。3.在年齡方面20歲以下顧客使用滿意度高於其他年齡層。4.不同「年齡」、「職業」、「教育程度」之顧客對使用過後之滿意度呈顯著差異。

關鍵字

顧客滿意度 ； 游泳池

並列摘要

This paper made a sample survey by visiting the members from Natural Paradise Swimming Diving Club at Sanmin District, Kaohsiung City, at the duration of June 1-30, 2006. 228 questionnaires were returned, accounting for 91.2% of the total of 250 ones sent out. Among them, 22 were null and void and thrown off, only 200 questionnaires were effective. Based on such materials with different contents and objectives, analyzed by SPSS for Windows 10.0, the following analysis approaches were adapted: descriptive statistic, one-way ANOVA, etc.After analyzing, the conclusions were as follows: 1. In this club, female customers played a dominant role, with the age of 30-40. Most of them had an education background of high school or high and secondary vocational or technical schools, with the monthly salary of less than NT $20,000. 2. The customer average period is 1-2 hours, and the most occupied period is 5:00-9:00 a.m. 3. The club members who are under 20-years old, were satisfied more than the others. 4. The customer satisfaction degree varied with the age, occupation and education background of the club members.

並列關鍵字

Customer satisfaction ； Natatorium