透過您的圖書館登入
IP:54.163.195.125
  • 期刊

2002太魯閣國際馬拉松賽會管理之研究

The Study of Sport Event Management of 2002 Taroko International Marathon

摘要


為了解國際馬拉松賽會管理之情況,根據2002太魯閣國際馬拉松賽會期間與比賽現場,以便利抽樣法針對1,050位上述參加馬拉松賽之選手為抽樣對象,進行問卷調查。研究結果顯示,在2002太魯閣國際馬拉松之參賽選手中,參加國際馬拉松(包括國際與地區)3次以下佔85.3%為最多數,以大專院校學歷、21-30 歲、軍公教(含學生)、北部(台北、桃、竹、苗)及東部(宜蘭、花、東)居住所在地佔最多數。探索性因素分析總共發展出11個構面因素(55個題項),賽前規劃構面因素為「行銷宣傳」、「報到手續」、「接駁服務」與「比賽路線」。比賽執行為「路線指引」、「開幕典禮」與「賽程服務」。賽會服務為「休息區域」、「回程資訊」、「賽程執行」與「成績查核」。太魯閣國際馬拉松賽會管理各因素之間的作用顯示,在「組別」、「次數」與「學歷」之分析群組,以及「年齡」、「職業」與「居住所在地」分析群組之三因子多變量檢定均未達顯著水準。值得探討的是,因素分析「回程資訊」與「成績查核」顯示出負值,表示回程相關之訊息與廣播均不滿意,同時成績公佈時機方面並無法讓選手滿意。研究結果可提供運動相關項目學術領域,以及馬拉松與路跑實務評量之工具與參考。

並列摘要


In order to understand the situation of the marathon event management, total 1,050 marathoners who enrolled 2002 Taroko Marathon sampled based on convenient sampling to complete the questionnaires. In background statistics, most people enrolled less than 3 times marathons (including international and domestic) in Taiwan; education background was college; age between 21 and 30; profession was government service (students included); residence in Northern and Eastern of Taiwan. There were 11 factors (55 items) analyzed among exploratory factor analysis. Factors in pre-race planning were 'marketing promotion', 'check in procedure', 'connecting transportation', and 'racing route'. Factors in race implementation were 'direction sign', 'opening ceremony', and 'other service during the race'. Factors in post race service were 'rest area', 'transportation information', 'event schedule management', and 'record announcement'. These factors of Taroko International Marathon management analyzed by Three-Way MANOVA explained that there were no significant interactions among 'length of race', 'times of enrollment', and 'education background'; and there were also no significant interactions among 'age', 'profession', and 'residence'. On the other hand, there is one area needed to be taken into consideration is that both factors of 'returned information' and 'record checking' were expressed in negative. This means that players were neither satisfied with the ways by broadcasting or posting about returned related information nor the timing when the ranking was announced. The results can be a tool and reference for academic study of related sport event management and practical evaluation of marathon and running.

並列關鍵字

marathon event management three-way MANOVA

被引用紀錄


陳季暐、畢璐鑾、曾昆一(2021)。高服務品質馬拉松賽會發展契機運動休閒管理學報18(1),124-143。https://doi.org/10.6214%2fJSRM.202106_18(1).0008

延伸閱讀