觀音觀自在、蓮花逍遙遊：蓮花鄉村旅遊意象發展之探討

Strolling in Guan-Yin, the Origin of Lotus: A Probe into the Rural Style Tourism Idea Development of Guan-Yin Town, Tao-Yuan County, Taiwan

成漢(Han Cheng) ； 牟鍾福(Chung-Fu Mou)

《大專體育學術專刊》 96年度 (2007/05) Pp. 124-130

https://doi.org/10.6695/AUES.200705_96.0020

摘要

觀音是蓮花的故鄉，全鄉除了擁有豐沛的鄉村旅遊資源，更得天獨厚有著美麗石觀音傳說故事。本研究主要探究觀音蓮花意象與石觀音文化節的緣起，藉由行之有年的石觀音文化節旅遊意象，探究鄉村旅遊之發展策略。本研究採用文獻分析法與文件分析法探究現況，並提出相關之結論和建議：觀音鄉內各休閒農場宜及早規劃具有生態、生活和生產「三生」概念的觀光資源，並結合石觀音文化節的舉辦，透過旅遊意象和文化節慶的包裝，擴大行銷觀音旅遊資源，吸引更多遊客可以逍遙觀蓮、自在賞荷，輕鬆體驗觀音鄉村旅遊的豐富性。

關鍵字

觀音蓮花季 ； 石觀音文化節 ； 蓮花旅遊意象

並列摘要

The township of Guan-yin at Tao-yuan County is the home of lotus and water lily in Taiwan. It is full of resources for rural tourism, plus the unique legend of the naturally beautiful ”Guan-yin Rock”. This research discusses the tourism development of Lien-hua (meaning ”lotus” in mandarin) Village at Guan-yin Township through the images of ”Guan-yin Rock Cultural Festival”, a traditional local folk activity. The researcher used data collections and the document analysis method to bring up the following suggestions: resort farms in Guan-yin should be planned and designed as fast as possible to become tourism resources for the three-in-one concept of ”ecology, life, and production”; this concept can broaden the tourism marketing reach for Guan-yin by connecting the whole Guan-yin Rock Festival, tourism image design and developing, and cultural festival activities staging, in order to create a style for sightseers and travelers to appreciate lotus and water lily in a relaxed and comfortable way, thereby experiencing the richness of rural tourism free and easily.

並列關鍵字

Guan-yin Lotus Festival ； Guan-yin Rock Culture Festival ； lotus flower traveling image