The selection of appropriate types of pallet impacts the cost of air cargo fuel significantly. The research is to find the key successful factors in the selection of appropriate types of pallet for the air cargo industry. We construct an analytical hierarchical structure of the key successful factors of pallet selection. Then, we design questionnaires for the experts in the air carriers and cargo owners. The results of questionnaires are analyzed by using AHP approach. We merge the two groups of experts into one group. Results show that the most important dimension is external environmental influence.