本文參考傳媒外部性文獻,特別是Edwin Baker具有開創意義的分類,並進而分為「生產的外部性」與「消費的外部性」,據此提出分析台灣《壹週刊》內容外部性的方法。作者隨機取樣《壹週刊》2001至2009年間,96期、192本的479則封面新聞為分析樣本,有21.7%屬於公領域硬新聞,私領域軟新聞則達51.8%;在82則屬於政治議題的封面故事,43則側重私領域,聚焦公領域略少(39則)且包括誤導性訊息。《壹週刊》監督公益的正外部性,少於其曝光私德的負外部性;政治正外部性佔全數樣本的比例偏少,有些甚且存在新聞專業品質上的疑慮。《壹週刊》尚有一些限制級暴力、色情等內容登上封面故事,明顯違反《分級辦法》,比例雖不高,但可能對兒少與他人之互動產生負外部性。
In this article, the author developed a framework for the analysis of Next Weekly's externalities by reviewing articles for media externalities, especially Edwin Baker's category system. In addition, we classified externalities into two types as follows: production and consumption. The author collected the cover stories of Next Weekly from 2001- 2009 using random sampling, which included 96 journals, 192 volumes, and 479 pieces of news. The results showed that 21.7% of news pieces were "public sphere-hard news" and 51.8% of news pieces were "private sphere-soft news". There were 43 out of 82 pieces focusing on political news stressed the private sphere. Other news pieces from Next Weekly were subject to content restrictions (i.e., violence and pornography). This may have influenced the reaction of teenagers and other members of the community.
為了持續優化網站功能與使用者體驗,本網站將Cookies分析技術用於網站營運、分析和個人化服務之目的。
若您繼續瀏覽本網站,即表示您同意本網站使用Cookies。