微型企業創業後公平知覺與股東價值的關聯：連鎖餐飲業顧客的觀點

The Relationships of Perceived Fairness and Shareholder Value after Micro-business Entrepreneurship: The Customer's Standpoints of Chain Foods and Beverage Industry

施錦村(Chin-Tsun Shih)

《創業管理研究》 4卷1期 (2009/03) Pp. 115-139

https://doi.org/10.30132/JER.200903.0005

摘要

台灣微型企業家數約占中小企業的40％，經營未滿一年者却有逐年增加趨勢，顯示微型企業的經營不在創業時機而在如何永續經營。由於微型企業文獻闕如，且未發現有人對如何提高股東價值加以驗證。故本研究以微型餐飲連鎖店之顧客為抽樣對象，探討公平知覺與股東價值的關係，實證結果發現，除互動公平與股東價值間之直接路徑係數未獲實證支持外，其餘都獲實證支持，顯示微型企業可藉由公平知覺的內涵達到提高股東價值的目的，有助於該等企業永續經營。此一實證結果在管理與策略上具有參考價值。

關鍵字

微型企業 ； 創業 ； 公平知覺 ； 股東價值

並列摘要

It is true that almost 40% middle-small enterprises belong to a micro-business in Taiwan, but their operational period less than one year are creasing, above situations indicate micro-business must focus on how to sustain forever rather than entrepreneurial opportunities. Due to little documents related micro-business, and how to crease the shareholder value of micro-business had not been validated. Therefore this study regards customers of micro-chain stores in the Foods and Beverage Industry as sampling, to explore the relationships between perceived fairness and shareholder value. The empirical results confirm that except the direct path coefficient between interaction fairness and shareholder value is not supported, the other path coefficients are supported in this study. They indicate that a micro-business can utilize the connotations of perceived fairness to reach the purpose of enhancement shareholder value. It can help those enterprises to sustain forever. The empirical results can function as the criteria for business management and strategy.

並列關鍵字

Micro-Business ； Entrepreneurship ； Perceived Fairness ； Shareholder Value