由供應商經濟向消費者經濟的轉變－中國大陸餐飲市場現狀與發展趨勢分析

The Transition from Supplier Economy to Consumer Economy--The Analysis of Current Situation and Developing Trend of Catering Market in Mainland China

鄭昌江(Chang-Jiang Zheng)

《餐飲管理學術研討會論文集》 第八屆 (2003/12) Pp. 199-216

https://doi.org/10.6640/TSFBM.2003.08.11

摘要

中國大陸餐飲市場是隨著我國經濟體制改革開放而逐漸繁榮起來的，大體上經歷了起步、快速發展、穩步發展和趨於成熟四個階段。目前，大眾化的餐飲消費市場已經成形，節假日的餐飲消費已經成為餐飲業新的增長點；餐飲業結構也呈現出多元化的格局，連鎖經營方興未艾，並顯示出強勁的發展勢頭:旅遊、餐飲、娛樂等領域逐漸成為投資熱點。今後，隨著餐飲企業品牌意識的增強，競爭將在更深的層面上展開，風味店、速食店、專營店將成三足鼎立之勢的業態格局，而菜館特色本地化是由人們飲食習慣所決定的一種必然趨勢。餐飲業雖說是一種朝陽產業，但競爭非常激烈，投資具有一定的風險。

關鍵字

現代餐飲業 ； 餐飲市場 ； 連鎖經營 ； 投資熱點

並列摘要

Food and beverage market of Mainland China booms gradually with economic system reform and opening-up of our country. It has gone through starting, fast development, steady development and trend towards ripe, four stages on the whole. At present, the popular food and beverage consuming market has already taken shape, the food and beverage consuming of festivalsand holidays has already become the new point of growth of catering trade. Catering trade structure appears a pluralistic pattern too. It is in the ascendant for chain store, and it demonstrates the powerful growth momentum. Fields, such as traveling, food and beverage, amusement, etc., gradually become the focus of investment. In the future, with the enhancement of food and beverage enterprises' brand consciousness, competition will launch at deeper aspect, and flavorshop, fast food restaurant, monopolized store will achieve a state pattern that stands like the legs of a tripod. And the localization of food characteristics is a kind of inexorable trend determined by people's eating habit. Although catering trade is a kind of rising industry, the competition is very fierce, and investment has certain risks.

並列關鍵字

modern catering industry ； food and beverage market ； chain operation ； focus of investment