中共公共外交的策略與運用

一、菲律賓中部遭受「海燕」強颱重創，時值全球關注與媒體報導之際，中共動員「和平方舟」給予菲國援助，對中菲兩國正處於南海緊張與敵對狀態而言，中共的援助行為，不僅有利於緩解菲國的災情，且有助於緩解雙方暫時擱置因南海爭議之緊張關係，增加互信，並為國家之間及區域的合作與共存創造條件和契機。二、中共援助菲國的策略選項，取決於中共評估此作為的「邊際效用」（Marginal Utility）可行銷「和平發展」中的「和平」主要論述，即轉化其軍事能力應用於「非戰爭性軍事行動」（Military Operation Other Than War, MOOTW）的投入，相較於軍事支出，更能轉變他國對中共的既有認知，進而形塑國際場域的改變，同時使中共論述的實然面與應然面具足抵消外界的質疑。三、「和平方舟」的對外援助，意圖投入更多資源配置於援菲的政策效能上，中共的援助行動既可展現負責任大國的行為表徵，且可為受援國所期待與歡迎，若菲國傾向採行中共期待雙方面對爭議問題時的政策變革，則未來中共將被鼓勵尋此援助選項，取代直接以武力解決爭議的不確定感。

關鍵字

和平方舟；公共外交；邊際效用；對外援助；國家形象

並列摘要

1. While the whole world is focusing its spotlight on the Philippines being devastated by Typhoon Haiyan, Chinese ＂Peace Ark＂ set off for its humanitarian mission to this typhoon- affected country. Not only has the action contributed to the disastrous relief, but also mitigated the increasingly hostile tension between the two countries in the unsettled South China Sea. It's believed that China's good will is good for the increase of the two countries' mutual trust and regional cooperation. 2. The reason China adopted this strategy depends on its ＂marginal utility＂ theory, which can lay stress on its ＂peace＂ of ＂peaceful development＂ policy-effectively change its ＂using military power＂ to ＂military operations other than war＂. In comparison with starting a war, this strategy can skillfully shift its bellicose stereotype in the international arena-from ＂what it is＂ to ＂what it should be＂. 3. Chinese government intends to put more resources in its ＂Peace Ark＂ missions, which can not only show its big-heartedness, but be greatly applauded by countries accepting its offer. If the Pilipino government positively responds to adjusting its policy towards China's goodwill, Chinese government will be encouraged to apply means of humanitarian missions instead of using military power to solve its unsettled issues.

並列關鍵字

Peace Ark ； public diplomacy ； marginal utility ； foreign aid ； national image

國際替代計量

中共公共外交的策略與運用

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