室內設計公司經營管理個案之研究

A Case Study of Business Management of Interior Design Industry

戴嬡坪(Ai-Ping Tai) ； 江筱娟(Hsiao-Chuan Chiang) ； 許婉娪(Wan-Wu Hsu) ； 楊淳如(Chan-Ju Yang) ； 蕭淑娟(Shu-Chuan Hsiao)

《經營管理論叢》 2007特刊 (2007/12) Pp. 287-297

https://doi.org/10.6872/OMR.200712/SP.0015

摘要

本研究透過室內裝修設計的個案公司來了解台灣室內設計業者所面臨的環境及是否有關鍵成功因素。採用個案深度訪談之方式來進行，訪談過程主要是藉由業者提出室內設計公司所必要行為、想法及價值等觀點進行配合、調整，藉此了解室內設計產業市場概況。而其關鍵成功因素方面，分為產品及服務、行銷、財務是工程管理等方向進行探討。研究結果顯示，目前室內設計業雖處於產業週期中之成熟期，但未來仍有其發展空間。

關鍵字

室內設計 ； 經營管理 ； 個案研究

並列摘要

This article examines the business management in Taipei for Interior Design company. This research selects to interview one interior design firms selected from Taipei. In the process of KSF evolution, managers find certain behaviors, opinions and values to be adaptive and adjusted. Study was conducted through depth-interview with experts. This study yielded the following conclusions: the findings indicated KSF are Product / Services, Marketing, and Financial Affairs. Environmental effect: includes significant differences in categories factors among Macroeconomic, Law and Policy, Market Opportunity and Demand, Industry Foresight Factors.

並列關鍵字

Interior Design ； Business Management ； Case Study