A motorcycle company to be confronted with distress of lost customer. How to use customer relationship management technology to find potential customers and promote customers' satisfaction. Adopt customer relationship management can support one to one service and personalized service. The purpose of this study is to discuss the customer relationship management that effect on customer's satisfaction. Case study has been increasingly used management. Schools of business have been most aggressive in the implementation of case study. This study discusses the customer satisfaction through the implement the customer relationship management. Based on the interviews with sales of A motorcycle company, the implications and limitations of this study were then discussed.