Hubei Image Construction Perspective Study on The Series Packaging Design of Ecological Specialties of Yangtze River

Suying Zang

《World Scientific Research Journal》 8卷4期 (2022/04) Pp. 452-455

https://doi.org/10.6911/WSRJ.202204_8(4).0060

摘要

Nowadays, the influence of brand on the sales of products is becoming more and more obvious, and brand recognition has become the mainstream of public consumption. Based on the perspective of image construction, we analyze the relationship between packaging and brand creation, and discuss how to help create the brand of Yangtze River ecological specialties through packaging design, the introduction of brand symbols, the integration of regional cultural elements, and the use of serial packaging strategies. It is hoped that this study will help to improve the packaging level and create and promote the brand of Yangtze River ecological local specialties.

關鍵字

Hubei Image ； Yangtze River Ecological Specialties ； Series Packaging

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