With the deepening and improvement of the reform and opening up, the market economy has increasingly profound and comprehensive influence on China's economy and society, and benefiting from the development of market economy, the highly abundant material foundation and the rapid development of technology have created unprecedented favorable conditions for the spread and inheritance of language and culture in minority areas. However, desires for material benefits and the impact of strong economic culture caused by the market economy have meanwhile brought great challenges than ever before to the development of language and culture in minority areas. The essence of market economy is the decisive role of market played during resource allocation, in accordance to the principle of resource allocation to pursue the maximization of output-input ratio, or profits of a given amount of capital. In the context of market economy, this principle penetrates into all aspects of economic and social life, and inevitably affects the public from the perspective of ideas. Therefore, when language resources enter the society and are selected by the market, they will inevitably be allocated by utilitarianism. Hence, this article try to analysis the characters of language resources in Directly-entering-socialism ethnic areas in Yunnan, exploring the reason of the inefficient implementation of current language policy and the problems existed in the current policy, as well as the predicament of language policy in Directly-entering-socialism ethnic regions from three aspects, including the demand of social development for resources, the influence of market regulation on resource allocation, and the control of resources at macro and micro levels.