無米之炊：由《無米樂》論菁寮聚落觀光發展歷程

Much Rice About Nothing:A Discussion of the Tourism Development in Jingliau Village Motivated by ”WuMiLe”

陳滺臻(You-Jen Chen)

指導教授 ： 劉可強

國立臺灣大學/工學院/建築與城鄉研究所/碩士(2010年)

https://doi.org/10.6342/NTU.2010.00015

摘要

《無米樂》乃是一部面對台灣農業史與真實農村中農人生活的紀錄片，而片中受訪者崑濱伯在紀錄片上映之後隔年榮獲米質競賽冠軍，進而開啟了菁寮聚落觀光的歷史機遇。觀光發展的初期，眾人透過符號化「無米樂」、「崑濱伯」重塑了地方。搭著農村再生試辦區的列車，「無米樂社區」在地方頭人分配之後誕生。「無米樂社區」承接各式政策所秉持的觀光想像，與駐地的地方團隊同心打造社區的觀光產業：除了試辦三次嫁妝文化節，同時也開啟地方文化創意產業的嘗試。然而一個由三村基於共同利益想像而湊成的社區不僅先天體質不良，兩年之內內部成員便對立而決裂，實難乘載諸多期待。
本文將菁寮經驗分成四期，兩個概念：2005年至2006年為第一、二期概念為「符號化」，乃是觀光發展之始；2007年至今則為第三、四期，概念為「觀光化」，則為持續觀光產業的行動。以菁寮聚落為例指出，儘管在諸多政策的協助之下，如區域型文化資產活化再生計畫、農村再生條例試辦區等，無米樂社區的農村觀光化成就實仍須歸咎於歷史機遇而非單純的規劃成果，並且在地的人事地物皆為觀光發展付出相當代價。

關鍵字

無米樂 ； 符號化 ； 觀光化 ； 農村再生

並列摘要

“Let It Be,” as a documentary featuring the agricultural history and real life in Jingliao village in Houbi Township in Tainan county, have led to thriving tourism, community reconstruction, as well as controversy over the development. Since Kunbin-bo, one of the protagonists, won the championship of the rice competition granted from the Council of Agriculture, tourists have been crowding into Jingliao village. Symbols such as “WuMiLe” and “Kunbin bo” have reconstructed Jingliao village, bringing it again to the tourist stage.” Supported by “Rural Community Revitalization Bill” and community work teams, WuMiLe community was formed as new village organization. However, members in the three administrative villages of WuMiLe community, which was in fact constituted as a result of imaginary benefits, never reach an agreement, not to mention the fulfillment of expectations from the public.
In this article, the tourism development of Jingliao village is classified into four stages, along with two governing concepts. The first two stages are governed by the concept of “symbolization,” which marks the beginning of tourism development of Jingliao in 2005 and the following stage in 2006. The governing concept of the third and fourth stages is “tourization,” which has been propelling the thriving tourism since 2007. It is argued that, despite the support of policies like Rural Community Revitalization Bill, the successful experience of tourism development in the case of WuMiLe community is truly a historical contingence, rather than simply a result of meticulous planning.

並列關鍵字

WuMiLe ； symbolic ； touristy ； Rural Community Revitalization

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