論商店設計之智慧財產權保護

商店設計在商業行為上日趨重要，除了有鼓勵消費者入內購買商品外，更是商店傳遞品牌價值的一重要利器。而其中，結合設計與產品最為成功，當屬Apple公司，Apple專賣店的商店設計分別取得了美國專利權及商標權等的註冊保護，並且已開始著手其全球的商店設計的智慧財產權保護佈局，商店設計取得智慧財產權之保護已是炙手可熱的新穎議題。本文將著重商店設計如何取得智慧財產權的保護，分別介紹美國法、歐盟法及我國法下，商店設計相關之專利、著作權、商標及不公平競爭的保護客體、保護要件、保護範圍及侵權判定等問題，並進行比較分析，最後歸納各智慧財產權間的競合，並提出在我國法下，商店設計於智慧財產權的最佳保護策略。

關鍵字

商店設計；設計專利；建築著作；商業表徵；不公平競爭

並列摘要

It is without doubt that store design becomes more and more important. In addiction to attract people to buy the product since they still are outside the store, it is also a critical way to express their own brand proposition. When it comes to the most successful company combined their product with the store design, you could not miss Apple. Apple store’s design acquires several registration protections such as patents and trademarks in America. Besides, Apple has started their process obtaining intellectual property right of Apple store all over the world. To sum up, getting an intellectual property right on store design becomes a hot issue now. The article will focus on how do companies acquire intellectual property right on their store design through different areas by covering American laws, Euro laws and Taiwan laws. Besides, more details such as protection of subject matter, protection scope, and infringement determination in patents, copyright, trademark and unfair competition will be discussed. The ultimate goal of this thesis is that come up with the best protection strategy of intellectual property right in store design.

並列關鍵字

Store Design ； Design Patent ； Architectural Copyright ； Trade Dress ； Unfair Competition

參考文獻

1. 謝銘洋（2016），《智慧財產權法》，6版。

4. 古松展（2012），《論建築設計圖在我國著作權法上之定位》，中原大學財經法律研究所碩士論文。

1. 林穎（2015），《設計專利侵權認定分析─兼論與著作權法及公平交易法之交錯適用》，國立台灣大學法律學研究所碩士論文。

6. 林品瑄（2006），《商品設計外觀之智慧財產權保護－新式樣專利與著作權法、商標法、公平交易法之交錯適用》，國立台灣大學法律學研究所碩士論文。

2. 謝銘洋（2001），〈智慧財產權與公平交易法之關係-以專利權為中心〉，《國立臺灣大學法學論叢》，第24卷第2期。

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論商店設計之智慧財產權保護

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