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  • 學位論文

健康促進整合行動應用軟體探討與商業模式分析: 以Noom Weight Loss Coach軟體為例

Personal Health Improvement Apps Survey and Business Model Analysis: A Case Study of App “Noom Weight Loss Coach”

指導教授 : 李書行
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摘要


智慧型手機及行動應用軟體(App)發展迅速,日益普及,帶給使用者便利及產生龐大的商機,却也改變了人們的生活型態,隨時、隨處可見「低頭族」,衍生了副作用例如視力受損或其他健康、安全的問題。本研究採用質性研究方法探討智慧型手機App在健康促進的應用及其商業模式。首先蒐集文獻,分析歸納智慧型手機軟硬體的發展、App應用與分類、體適能與健康促進的定義,進而對健康相關App依功能做整理分類;並採用個案研究法,分析下載高達2000萬次以上的App - Noom Weight Loss Coach的各種功能,嘗試應用於追求極致體適能的鐵人三項訓練,並提出適用性及補充功能建議,最後對健康促進類App之商業模式做分析建議。本研究發現之結論及管理意涵為:使用健康促進類App有助於養成健康的生活方式,進而促進健康,值得智慧型手機使用者及App開發廠商重視。除了整合現有不同App功能,應該深入了解並開發使用者的需求,例如規劃功能,以增加實用性與使用效果。App商業模式應跳脫既有框架,加入創意,例如提供滿足使用者於健康方面各種功能需求的all-in-one App,讓使用者對其依賴不可或缺,增加市占率及使用黏著性,又或思考異業結盟的可行性。

並列摘要


Smart phones and mobile applications rapidly gaining popularity bring users convenience and generate enormous opportunities, but also change people's lifestyles. “Phubbers" are seen at any time and in everywhere. The smartphone addict phenomenon causes side effects such as eyesight damage or other health and safety issues. This research used qualitative research methods to explore the application and business model of smartphone App in health promotion. The research firstly analyzed and summarized the development of smartphone hardware/software, classification of Apps ,and definition of fitness and health promotion, and thus further classified the health-related Apps according to the provided functions. This research then conducted case studies to apply “Noom Weight Loss Coach”, a popular App up to 20 million downloads, to the triathlon training aiming at pursuit of ultimate fitness. Finally the research made recommendations to its applicability ,supplementary functions and business model of health promotion Apps. Conclusions and managerial implications of the findings are as follows: Use of health promotion Apps helps develop a healthy lifestyle, and thus promote health, which is worthy of smartphone users and App development companies’ attention. In addition to the integration of different existing App functionality, App developers should further understand and create users’ needs, such as planning features to increase usability and results. App business model should be more innovative, such as the provision of practical and powerful all-in-one App to meet user demand for a variety of functions in the health field, and to create App’s dependence and indispensability to increase market share and the use of adhesive. This research also suggests the consideration of cross-industry alliance business model.

參考文獻


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