追尋全球化領導地位:以 Tokyo Electron Group 為例

A Quest for Global Leadership: A Case Study of Tokyo Electron Group

凱蒂(Ekaterina Potekhina)

指導教授 ： 陳忠仁

國立臺灣大學/管理學院/企業管理碩士專班/碩士(2010年)

https://doi.org/10.6342/NTU.2010.00798

摘要

無資料

關鍵字

宏觀環境分析 ； Tokyo Electron Limited公司 ； 競爭力戰略 ； 產業分析

並列摘要

In the regimes of turbulent business environment sustainability of the competitive advantage highly depends on the ability of a company to respond to macro-environmental changes, thus it very vivid reminds of the quest with the main prize called the global leadership.
This paper is a case study of Japanese Company Tokyo Electron, which has being at the market of semiconductor production equipment for nearly half of a century and made its way from a trading company to one of the world leading manufacturers.
In a response to the global change worldwide, TEL’s top-management developed a new strategy Global Position One, with the main objective to achieve position number one globally. By addressing today’s business environment issues, paying a fair attention to corporate social responsibility and reducing the negative environment of its operations, TEL has created new business opportunities, enlarged its product line and successfully entered new areas. Being an industry innovator and possessing an outstanding R&D abilities, Tokyo Electron keeps the right pace of new technologies delivery.
This paper evaluates how the macro-environmental changes has shaped Tokyo Electron’s strategy, examines it’s dynamic capabilities, estimates strengths and weaknesses of TEL and opportunities and threats which might be harmful to achieve its major objectives. Based on the results of the research we make a forecast whether a quest for global leadership is successful for TEL and identify the issues to be addressed.

並列關鍵字

Tokyo Electron Ltd. ； strategic management ； corporate strategy ； industrial analysis ； PESTLE analyses ； business strategy ； semiconductor equipment industry ； macro-environment ； corporate social responsibility ； dynamic capabilities ； core competences ； competitive advantage sustainability ； turbulent business environment ； Teece ； Porter ； technological innovation ； global leadership

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