互聯網時代民辦教育的創新與發展戰略研究

互聯網+教育，民辦教育的創新與發展的重要機遇需要抓住，挑戰需要應對。在互聯網經濟條件下，研究民辦教育的創新與發展的戰略問題,即從規模擴張轉向追求優質特色的內涵發展：創新差異化，提高教育品質，注重社會效益等方面尤為重要。本文要研究的問題是互聯網時代民辦教育的創新與發展戰略的制定，具體到上海經管進修學院戰略的制定：創新差異化辦學模式、加強優質內涵建設、提高教育品質等。在教育文化相關性前提下，我院將利用校內外教育資源，穩步進行教育產業單一化向教育產業多元化方向發展。本文對學院外部環境進行分析：宏觀環境分析、產業鏈分析、產業環境分析、市場情況分析、產業趨勢分析；學院內部環境分析：學院概況介紹、學院資源分析、學院能力分析、學院競爭態勢分析；學院戰略設計：戰略目標、願景目標、總體戰略、產業定位、市場定位、商業模式；學院戰略實施措施：組織架構調整、人力資源提升、激勵機制支援、制度流程優化、財務資金保障、學院文化培育。上海經管進修學院戰略制定，從學院內、外部環境分析、戰略制定到戰略實施。互聯網+教育，從線下教育到線上教育，利用微信、微博、社區等各種互聯網手段創新辦學、招生、教學，微電商教育運營模式：移動互聯網+社交平臺+社群培訓，微商教育培訓的媒介主要表現在以下幾個方面：社群、社會化媒體、微信朋友圈、自媒體、微信公眾平臺（服務號、公眾號），微商教育培訓的趨勢與未來：品牌化、平臺化、跨境化、團隊化、創意化、系統化。在全球化競爭、中國產業升級大背景下，互聯網+教育，特別是民辦教育的學歷教育與非學歷培訓，在應用互聯網先進技術改進商業模式、盈利模式及戰略實施等方面的創新與發展，本論文對我院戰略的創新與發展有積極的意義與推廣價值。

關鍵字

互聯網；微電商；民辦教育；商業模式；學院文化

並列摘要

Education of Internet + is the important opportunity for the innovation and development of private education, which should be seized. The challenge should be faced and responded. In the context of internet economy, the research of strategy problems of the innovation and development of private education, is transferred from scale expansion to pursuit of connotation of the quality characteristics: the aspects of innovative differentiation school-running mode, strengthening connotation construction, improving service level, enhancing education quality, standardizing school-running activities, paying attention to the social effectiveness are especially important. The research question of the paper is about innovation of private education and formulation of development strategy in Internet Era, specifying to the formulation of strategy of Shanghai Business and Economic Further Education College: including innovative differentiation school-running mode, strengthening connotation construction, enhancing education quality, etc. In the precondition of education culture correlation, the college would use the education resources both inside and outside, steadily transferring from single education industry to multiple education industries. The paper analyzed the outside environment of the college: macro-environment analysis, industrial chain analysis, industrial environment analysis, market state analysis, industrial trend analysis; and analyzed the inside environment of the college: college profile introduction, college resource analysis, college ability analysis, college competitiveness analysis; and designed the college strategy: strategy objectives, visions and goals, overall strategy, industry orientation, market orientation, business mode; the strategy implementation methods of the college: organizational structure adjustment, human resource enhancement, incentive system support, system and process optimization, financial fund guarantee, college culture cultivation. The strategy formulation of Shanghai Business and Economic Further Education College is from inside and outside environment analysis, strategy formulation to strategy implementation. From off-line education to on-line education, Internet + education applies all kinds of Internet approaches, such as WeChat, Weibo, Community, to innovatively run the college, recruit students and teaching. The education and operation mode of micro e-commerce is as following: mobile internet + social platform + community training; the education and training medium of micro e-commerce is mainly characterized by the following several aspects: community, social media, WeChat circle of friends, self-media, WeChat public platform (service account, public account); the trend and future of micro e-commerce education and training is as following: branding, platformization, cross-border, teaming-up, creativity, systematization. In the context of global competition, for China industry upgrade, Internet + education, especially academic education and non-academic education of private education, in the innovation and development of application of advanced internet technology in improving business mode, profit mode and implementing strategy, the paper has a positive significance and promotion value for the college strategy innovation and development.