智慧型電視發展和產業分析及對傳統電視產業影響

Smart TV development and industry analysis, and the impact to the traditional broadcast TV industry

劉駿逸(Jack Liu)

指導教授 ： 陳忠仁

國立臺灣大學/管理學院/企業管理碩士專班/碩士(2011年)

https://doi.org/10.6342/NTU.2011.10368

摘要

無資料

關鍵字

智慧型電視 ； 平台包覆 ； 蘋果電視 ； 谷歌電視 ； 互補產品

並列摘要

The purpose of the study is to analyze the importance of the technology transformation and impact on broadcast TV industry as the result of Smart TV development. The study starts with analysis on traditional broadcast TV industry structure and competitiveness analysis to determine the important characteristics of current broadcast TV industry. The technology enablers behind Smart TV transformation are discussed based on industrial transformation theory. The study further analyzes the new industrial structure and eco-system of Smart TV, and the impact to cable operators as the result of platform envelopment. Suggestions to incumbents and new entrants in response of Smart TV development will be provided in the study based on the analysis of the strengths and weaknesses of each individual market participant.

並列關鍵字

Smart TV ； platform envelopment ； Apple TV ； Google TV ； Complementors

參考文獻

2. Albert S Humphrey, “Stakeholders Concept and SWOT Analysis”, 1970

4. Anderson P., and M.L. Tushman, “Technological discontinuities and dominant designs,” Administrative Science Quarterly, 1990

5. Annabelle Gower and Michael Cusumano, “Platform Leadership”, 2008

6. Arthur, W. B., “Positive feedbacks in the economy”, 1990.

10. Melissa A. Schilling, “Strategic Management of Technological Innocation”, 2010