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BanBan 營養棒企劃書

Business plan for BanBan nutrition snack bars

指導教授 : 葛明伊
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摘要


並列摘要


BanBan company and its brand of snack bars is new company from Taipei, Taiwan, which plans to start operation on January 2018. In the heart of business idea lies wish of two company owners to offer healthy and functional snacks which can improve consumers’ health, mood and overall life quality. Based on analysis of latest snack market trends BanBan company see big potential for new business. Current business plan in addition to market analysis focus on two main parts: operation strategy and marketing plan for the beginning of company operation. In business plan as well provided financial projections for the first 5 years of operation and reviewed risks, related to business.

參考文獻


(2017) Retrieved February 12, 2017 from: http://www.wisegeek.com/what-is-the-
Snack foods – a global strategic business report. Press Release. Retrieved November 23, 2016 from Global Industry Analysts Inc.: http://www.strategyr.com/pressMCP-2223.asp
Taiwan Quality Food Certification System Product Certification Scheme Retrieved May 10, 2017 from: http://www.tqf.org.tw/upload/content/TQF_Scheme_Guideline.pdf
(2017) Retrieved March, 2017 from: http://www.soyjoy.com.tw/about.html
(2017) Retrieved April, 2017 from: http://www.erinnudi.com

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