台灣紡織業非相關多角化策略之探討

The unrelated diversification strategy in Taiwan’s Textile industry

闕大為(Ta-Wein Chueh)

指導教授 ： 黃恆獎

國立臺灣大學/管理學院/臺大－復旦EMBA境外專班/碩士(2015年)

https://doi.org/10.6342/NTU.2015.11088

摘要

紡織業在近幾年來因為人力外移、成本增加，面對大陸市場等地挑戰，各家大廠無不思考如何轉投資將公司轉型成為獲利更佳的企業。有鑑於此，本研究旨在找出紡織業進行非相關多角化策略的分析。
研究方法是利用中華徵信所的資料找出三家在非相關多角化有涉獵的紡織公司：遠東新世紀股份有限公司、潤泰集團、台南紡織股份有限公司，再利用次級資料進行個案分析。
研究結果顯示，紡織業跟著台灣的經濟脈動，轉投資房地產為趨勢，利用土地開發成為住宅獲利更快。再來，轉投資流通業可以吸引人流金流，不受景氣影響，且可以利用會員管理吸引顧客一再上門。
再者，三家公司都利用房地產與流通業結合，看來最能吸金。另外，轉投資金融服務業與投資業因為可以把自家相關企業的手續費等成本降低，相對能降低營運風險。還有轉投資醫藥業和教育事業，因一般認為這兩個產業是公益事業，可以提升企業形象

關鍵字

紡織業 ； 非相關多角化 ； 轉投資 ； 遠東集團 ； 潤泰 ； 南紡

並列摘要

Since textile industry in Taiwan has shifted labor power to other countries in recent years, the cost of labor has increased and we are facing Chinese market and other challenges, many companies have considered restructuring in order to increase their revenue. This research aims to analyze some unrelated diversification strategies in Taiwan’s textile industry.

The research method exploits data from China Credit Information Service, LTD. (CCIS), and uses secondary data to do case study analysis. It adopts three textile companies which are dabble in unrelated diversification: The Far Eastern Group, The Ruentex Financial Group and Tainan Spinning Corporation.

The results show that the textile industry is developing in accordance with Taiwan’s economic trend. The textile industry tend to invest in real estate, converting land into a residential area generates greater income. In addition, investing in the distribution industry attracts more people and money. Besides, it does not affect prosperity and through customer relationship management, it attracts customers for repeat business.
Consequently, these three companies all seem to have obtained a huge benefit from investment in real estate and the distribution industry. In addition, investing in the financial industry brings costs down as it reduces costs due to commissions and lowers business risk. Investing in the medical and education industry also promotes the industry’s business image because these two are essential to public welfare.

Keywords：Textile industry,unrelated diversification,investment, The Far Eastern Group,The Ruentex Financial Group,Tainan Spinning Corporation

並列關鍵字

Textile industry ； unrelated diversification ； investment ； The Far Eastern Group ； The Ruentex Financial Group ； Tainan Spinning Corporation

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