農會員工對農會出資或投資股份有限公司規定的態度之研究

STUDY ON THE ATTITUDE OF THE EMPLOYEE INVESTING COMPANY IN FARMER ASSOCIATION

張錦秀(Chin-Shiou Chang)

指導教授 ： 陳昭郎

國立臺灣大學/生物資源暨農學院/農業推廣學研究所/博士(2005年)

https://doi.org/10.6342/NTU.2005.02351

摘要

本研究為農會員工對農會出資或投資股份有限公司規定的態度之研究，依研究動機與目的，以台灣地區各縣市及基層農會員工為訪問調查對象，並以郵寄問卷調查方式，與SPSS、AMOS統計程式軟體進行實證分析，進而提出結論、政策實施、學術研究等意涵，及對政府相關單位、農會組織經營者之具體建議。本研究旨在瞭解農會員工對農會出資或投資股份有限公司相關規定的態度概況，並藉計畫行為理論模式，以結構方程模式驗證農會員工對農會出資或投資股份有限公司之需求與其對農會出資或投資股份有限公司規定的態度模式之適合度，及其與理論潛在變數間之關聯性。並進一步找出影響農會員工對農會出資或投資股份有限公司之需求與其規定的態度之重要關鍵因素。研究結果顯示，計畫行為理論模式可以用來解釋與預測農會員工對農會出資或投資股份有限公司之需求與其對相關規定的態度模式，也可解釋與預測農會員工經營理念、農會組織文化、農會組織績效、農會組織變革認知、農會出資或投資股份有限公司之需求與其規定的態度之正負向交互影響關係。而且分別透過其主要關鍵因素以影響彼此間之正負向相關程度。同時研究結果顯示，農會員工對農會出資或投資股份有限公司具有需求，及對農會出資或投資股份有限公司規定具有同意之態度。同時本研究進一步提出可能的農會組織管理、政策實施與學術意涵，及具體可行之建議供政府相關輔導單位和農會經營者在評估與決策上之參考。

關鍵字

農會出資或投資股份有限公司 ； 計畫行為理論

並列摘要

The purpose of the study is to understand the attitude of the employee investing company in Farmer Association. In accordance with the research motivation and objectives, questionnaire was designed and sent to the employee of the Farmer Association in Taiwan. The empirical data was analyzed using the SPSS and AMOS statistical software packages. Conclusions drawn from the study included the implications for management practice and academic research, and recommendations were made for the public policy makers and managers of Farmer Association.
Based on the theory of proposed model, the study used the structural equation modeling (SEM) technique to test and investigate the fitness between the need and the attitude in the rule of investing company of Farmer Association. Then, finding out the correlation exists in the latent variables and the key factors in the research model. The research results show that the theory of planned behavior model could be used to explain and predict the attitude propensity in investing company. It could also be used to explain and predict the management philosophy, organizational culture, performance and change in Farmer Association, and there was positive relationship between the need and the attitude in investing company of Farmer Association. Furthermore, through its respective key factors, the level of the mutually positive correlations would be affected. Based on the research findings, the possible managerial and academic implications were proposed, the solid recommendations were made to the relevant government agencies and the Farmer Association managers such that they can use the information as a reference on their evaluation and execution in investing company.

並列關鍵字

Farmer Association ； Investing Company ； The Theory of Planned Behavior

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