以交易成本分析單邊投資決策：以液晶顯示器及工業電腦代工廠商為例

Analyzing Unilateral Investments made by OEM for key accounts: Transaction Cost Approach

邱希成(Frank Hsi-Chen Chiu)

指導教授 ： 趙義隆

國立臺灣大學/管理學院/企業管理碩士專班/碩士(2010年)

https://doi.org/10.6342/NTU.2010.03387

摘要

交易理論經常被用來探討廠商與客戶間的交易行為如何被保護，但為了因應快速變化的環境以及市場需求，廠商是否永遠依照交易理論與客戶進行交易，本論文以台灣專業液晶顯示器和工業電腦代工廠商為例進行探討。

關鍵字

交易成本 ； 代工 ； 液晶顯示器 ； 工業電腦 ； 單邊投資

並列摘要

This paper discusses the features of transaction cost economics (TCE): asset specificity, governance mechanism, prior ties; and to consider resource-based view theory together, how OEM suppliers in LCD monitor and Industrial PC (IPC) industries deal with their customers in accordance with transaction cost theory. OEM suppliers have some key activities in the product or project development schedule. The features of TCE will impact the managers to make decisions on the necessity of unilateral investments without the commitments from the customers; and how much to invest in these key activities to secure current business and to expand the business scale.

The findings state OEM suppliers in IPC industry implicitly follow TCE on investments in accordance with customers’ requests. In LCD monitor assembly industry, due to limited supplier selection and less product design deviation, OEM suppliers could be willing to offer unilateral investments upon the business consideration.

並列關鍵字

transaction cost economics (TCE) ； OEM ； unilateral investments ； LCD monitor ； Industrial PC ； IPC

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