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  • 學位論文

台灣傳統性產業的企業在大陸地區經營之變革與再造 —華澤公司之個案研究

A Change and Re-engineering of Traditional Taiwan Enterprise in Mainland China Case of HUAZE PLASTIC GOODS (SHENZHEN) CO., LTD.

指導教授 : 黃崇興
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摘要


華澤公司是一家專業生產與銷售水上運動及海灘充氣用品的企業,公司於1990年設立在廣東省深圳市寶安區石岩鎮。與在業界與同行相比,華澤公司以20多年豐富的臺灣經驗做基礎,使得公司在中國發展初期得以克服一個又一個難關,加上華澤公司一直受到眾多老客戶的支援與厚愛,保有部分穩定的市場及客戶;公司營運與發展在中國設廠的前十年得以穩健快速的發展甚至達到最高峰。但是從2000年江蘇、上海、浙江等地區政府提倡經濟建設使工業迅速的發展,華南地區產業競爭力受到嚴重的衝擊;而最近幾年來,公司一直面臨著訂單繁雜,生產品質下降,原材料及原物料不斷上漲,中國沿海地區勞動力短缺,以致於產量不足,工資成本上漲…等情形;尤其是在2008年中國頒佈新勞動法,2009年全世界的金融危機之後,公司營運之情勢越來越惡劣。而阻礙公司更好發展的是內部管理層架構及企業文化等。本研究針對華澤公司企業文化的問題與永續生存的戰略做了詳細的分析,探討作為一個臺灣的家族在中國大陸地區經營企業,內部管理層架構及企業文化對公司的影響,最後提出如何讓這樣的公司永續生存的方法。

並列摘要


The main business of Huaze Plastic Goods (Shenzhen) is producing and selling electric inflation water sports goods and beach leisure goods. It has been operating in Mainland China for twenty years based on its business experiences in Taiwan and continuous support from its long time customer’s base. However, the intensive infrastructure build up and sweet economic policy by government at Hwa-Dong area, which include Jiangsu, Shanghai,Zhejian, promote this area’s industry competitiveness against Hwa-Nan area. In last few years, setback of global economy, production quality slipping, material cost rising, as well as direct labor shortage in coast area make traditional industry face a fundamental structure problem. In order to take this environmental change into consideration and also take this situation as a general issue for traditional manufacturing business, this study explore the endeavor Huaze is taking to reinvent its culture, organization and strategy for better sustainability.

參考文獻


[5]黃邦寧 (2010) 企業流程再造之建構模式研究
[7]王韻涵 (2014) 企業流程再造與專案制度之實務導入及關鍵成功因素分析
[6]張子民 (2006) 企業資源規劃系統導入關鍵成功因素:個案分析
[1]Michael Hammer & James A. Champy (2009) Reengineering the Corporation: Manifesto for Business Revolution, A
[2]Thomas H. Davenport (2013) Process innovation: reengineering work through information technology

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