臺灣壽險公司經營績效之評估---灰關聯分析法之應用

保險公司之經營績效攸關股東權益，並且與投保大眾有更直接之關係。保險公司從投保大眾所積累的資金，動輒以千百億計。任何一份契約之簽訂，銀貨兩迄，契約責任則完成；但保險則否，契約簽訂，適為責任之開始，影響所及，甚至達被保險人之一生。所以，對保險公司之評估，不可不慎。我國社會對企業之經營資訊一向較為不足，如能有更充足之管道揭露，實為社會之福。近年來，各金融業積極尋求金融業務整合，互相尋找適合之公司行策略聯盟，以擴大利基。尤其壽險公司，積累龐大資金，更是其他金融業競相垂詢之對象。再者，如果壽險公司長期經營績效卓越，其本身所呈現之價值，已凌駕其他壽險公司而取得先機。本研究嘗試以灰關聯分析法探討壽險公司之經營績效，在評估方法上則是採用局部性灰關聯分析法，此外亦以主成份分析法探討財務指標經營重要性比重，並以Spearman等級相關係數檢定前後期之經營績效是否具有持續性。最後並總結研究成果提出結論與建議。

關鍵字

壽險公司；灰關聯分析法；經營績效； Spearman

並列摘要

The ownership equity depends on the business performance of insurance company and correlates directly with the insured. The funds from the multitude insure themselves could be ten or hundred billion. The signed contract stands for the responsibility is complete, but not including the contract of insurance. Insurance’s contract could affect insurer a lot, even his whole life. Therefore, the evaluation of insurance company will be very careful and discreet. Our society lacks for the information of business’s administration. It will be very useful to find out the way to understand the operation clearly. In recent years, various financial industries seek the integration of financial businesses and find the adaptable companies to make strategic alliance, especially the insurance companies. Other financial industries are attracted by its respectable sum of funds. Besides, if the insurance have excellent representation on business performance, it will get more chances to serve people than others. This study evaluates the business performance of insurance with Grey Relational Analysis , using localized GRA , principal component analysis to show that normally enterprises’ financial statements respond to their performances and it tests the results with Spearman Rank Relation correlation coefficient . This research will make conclusions from the results and give each type the suitable suggestion.