資料挖掘應用於客戶關係管理-台灣家用品出口商個案研究

Data Mining Approach in Customer Relationship Management: Case Study of a Taiwanese Household Exporter

陳美琴(Mei-Chin Chen)

指導教授 ： 廖述賢

共同指導教授 ： 周清江(Chi-Chang Jou)

淡江大學/商學院/國際商學碩士在職專班/碩士(2010年)

https://doi.org/10.6846/TKU.2010.01235

摘要

本篇摘要未授權

關鍵字

顧客關係管理 ； 關係行銷 ； 企業對企業 ； 資料挖掘 ； 關聯性法則

並列摘要

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並列關鍵字

Customer Relationship Management ； Relationship Marketing ； Business-to-Business ； Data Mining ； Association Rules

參考文獻

Jayanthi Ranjan (2008), "A Review of Data Mining Tools In Customer Relationship Management", Journal of Knowledge Management Practice, Vol. 9

Tien, Shih-Chiung (2005), "Cross-Selling Strategy for Customer Relationship Management in the Insurance Industry", National Cheng Kung University

Vikas Kharbanda & Parthasarathi Dasgupta, "Data Mining for Customer Relationship Management"

Chen, Shin-Yu (2001), "Research of Customer Knowledge Content and Relationship Marketing", Graduate Institute of Management Business Administration, National Chung Cheng University (in Chinese)

D. Peppers & M. Rogers (1993), “The One to One Future”, DoubleDay, Division of Bantam, DoubleDay, Dell Publishing Group, New York.