中國大陸企業海外發行決策之個案研究- 以AAC公司為例

Decision-making of global-offering in the China MNC - Case Study on AAC Acoustic Technologies Holdings Inc.

孔令國(Ling-Kuo Kung)

指導教授 ： 林景春

淡江大學/管理學院/管理科學研究所企業經營碩士在職專班/碩士(2006年)

https://doi.org/10.6846/TKU.2006.00387

摘要

本研究個案為AAC Acoustic Technologies Holdings Inc. 簡稱AAC; 於香港交易所的股票代號為 2018.hk，是中國大陸一家主要從事生產及銷售聲學相關產品業務之集團企業，於1993年由潘政民先生所創立。該公司所生產之產品主要應用於MP3播放器、手機、以及其他消費性電子產品。
為了成為世界主要聲學相關產品製造商，AAC將充分發揮其競爭優勢，並執行以下策略：
1.強化聲學與流程技術；
2.擴大產品組合；
3.強化AAC現有的客戶關係，並吸引新的OEM客戶；
4.吸引並留任AAC的技術工程師與經驗豐富的人員；
5.發揮AAC的核心聲學技術以進入新市場並擴展客戶基礎；
6.藉由改善AAC的管理方法與系統，以強化市場競爭力與產品效率性。
最後，AAC決定以全球發行的融資決策以落實上述策略。然而，執行全球發行的過程中，AAC亦將面臨個別風險、產業風險、政治風險、以及發行風險，這些不確定因素將可能影響公司的財務與業務條件，進而影響公司的股價。

關鍵字

全球發行 ； 跨國上市 ； 多國籍企業

並列摘要

The case analyzed in this paper, AAC Acoustic Technologies Holdings Inc. (AAC; the code on HKEx is 2018.hk), is one of the PRC leading manufacturers focused on the design and production of miniature acoustic components, which are used in mobile phone handsets, MP3 players and other consumer handheld devices. They were founded in 1993 by Mr. Pan.
To become one of the world’s leading miniature acoustic component manufacturers, AAC will leverage their competitive strengths and implement the following strategies:
1. maintain and enhance acoustic and process technologies.
2. broaden product portfolio.
3. strengthen AAC’s relationships with current customers and attract new OEM customers.
4. attract and retain AAC’s skilled engineers and experienced personnel.
5. leverage AAC’s core acoustic technologies to enter new markets and expand customer base.
6. strengthen their market competitiveness and production efficiency by improving AAC’s management methods and systems.
Therefore, AAC decided to fulfill the strategy of global-offering to achieve the their main goal. However, some risks imply in the process of global-offering, which will influence the AAC’s operations and financial conditions, henceforth deteriorate the Share price.

並列關鍵字

global-offering ； cross-listing ； MNC

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