行動電話產業消費者行為與行銷通路對顧客滿意影響之研究

The Study on the Impact on Satisfaction by the Mobile Phone Consumer Behavior and Marketing Channel

謝政育(Cheng-Yu Hsieh)

指導教授 ： 陳定國 ； 楊維楨

淡江大學/管理學院/管理科學研究所碩士班/碩士(2006年)

https://doi.org/10.6846/TKU.2006.01085

摘要

本篇摘要未授權

關鍵字

消費者行為 ； 行銷通路 ； 顧客滿意

並列摘要

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並列關鍵字

Consumer behavior ； Marketing Channel ； Customer Satisfaction

參考文獻

4. 黃益萬 (2002)，「兩岸保健食品消費者行為研究－以台北與上海為例」，國立成功大學高階管理碩士論文。

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