- 學位論文
數位匯流下中華電信MOD之經營策略
Management Strategy of Digital Convergence for CHT-MOD
摘要
「方針管理」是一套結合了公司願景、經營理念、方針、目標、策略、執行計劃以達成目標的全面性管理活動。方針管理是公司對未來的方向設定，透過目標及策略逐層的展開，依據所設定的方針，由上而下的集合全公司內部的有限資源來執行計劃，朝設定的目標前進的企業活動。 本論文採個案研究的方式，針對中華電信公司實施方針管理的過程進行研究，探討經營層如何應用方針管理、經理人如何展開策略、執行計劃、檢視及改善的過程。研究結果發現：有效的方針管理透過計劃、執行、檢視、改善，使的公司的願景、經營理念更能貼近市場趨於一致，使個案公司在有計劃的方針展開中得到效益。因此，方針管理可有效提升公司內部組織的向心力，並提供全公司一致的目標。
並列摘要
"Policy management" is a comprehensive management activity that combines the company's vision, business philosophy, policies, objectives, strategies, and plans to achieve goals. Policy management is the company's direction for the future. Through the development of goals and strategies, and according to the set guidelines, the company plans to implement the company's limited resources from the top down to the company's internal resources. This paper adopts a case study approach to conduct research on the process of implementing the policy management of Chunghwa Telecom, and discusses how the management layer applies policy management, how managers conduct strategies, implement Plans, review and improve the process. The study found that effective policy management through Plan-Do-Check-Action will make the company's vision and business philosophy more consistent with the market, and make case companies benefit from planned policies. Therefore, policy management can effectively enhance the centripetal force of the company's internal organization and provide company-wide consensus.