This thesis empirically studies exchange rate pass through effect and pricing to market effcet on Taiwan’s export prices of phalaenopsis products. The empirical estimation is conducted by using both the yearly and quarterly data covering the period between 2000 and 2007. The pricing to market effect of phalaenopsis products is high when the products export to Europe and America. The pricing to market effect of phalaenopsis products is low when the products export to Japan and Asia. Exchange rate passes through insignificantly in the short run for phalaenopsis products and the effects showed up gradually after two seasons but only partially. Estimates using the yearly data have shown complete pass through in the long run.