便利商店在上海市場開放下的策略形成之探討 —以日商羅森為例

Study for Japanese CVS (Lawson) Strategic Formulation at Phase of Full Market-Opening in Shanghai

柴田裕元(Hiroyuki Shibata)

指導教授 ： 林志鴻 ； 賴錦璋

淡江大學/商學院/國際貿易學系國際企業學碩士班/碩士(2005年)

https://doi.org/10.6846/TKU.2005.00901

摘要

本篇摘要未授權

關鍵字

策略形成 ； 使命陳述 ； 內部環境 ； 產業環境 ； 總體環境

並列摘要

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並列關鍵字

Convenience Store ； Mission Statement ； Internal Environment ； Industrial Environment ； Macro Environment

參考文獻

Uyterhoeven, H.E.R., R.W. Ackerman, and J.W. Rosenblum (1977), Strategy and Organization, Revised edition, Richard D, Homewood, IL.

Narayanan, V.K. and L. Fahey (1997), “Macro Environmental Analysis: Understanding the Environment Outsides the Industry.” In The Portable MBA in Strategy, eds., L. Fahey and R. M. Randall, New York: John Wiley & Sons, Inc., 1997, 195-223.

English Reference

Barney, J.B. (1991), “Firm Resources and Sustained Competitive Advantage,” Journal of Management, 17, 3, 99-120.

Bertrand, M. (1998), “Another Look at Strategy-Structure Relation Ships: The Resource-based View,” European Management Journal, 16, 3, 297-305.