台灣股市文化與股價變動之關係

Equity Culture & Stock Price in Taiwan

鄭文靜(WEN-CHING CHENG)

指導教授 ： 蔡進丁

淡江大學/管理學院/管理科學研究所企業經營碩士在職專班/碩士(2010年)

https://doi.org/10.6846/TKU.2010.00754

摘要

論文名稱：台灣股市文化與股價變動之關係 頁數：67
校系(所)組別：淡江大學管理科學研究所企業經營碩士在職專班
畢業時間及提要別：98學年度第1學期碩士學位論文提要
研究生：鄭文靜 指導教授：蔡進丁
論文提要內容：
本研究旨在探討台股文化對股價變動之影響。在研究方法上兼採質化法(歷史歸納法與德菲法)與問卷調查法的量化法(統計方法以因素分析為主)。主要研究發現如下：
台股文化之定義與特色：台灣股市文化是指台股根據過去五十年經驗，逐漸發展出一種有別於他國之特色。所謂股市文化的內涵包括投資人共有的歷史記憶、價值觀、假想、信仰及習慣等。台股文化深植投資人腦海，並且直接反射於投資行為上，構成台股特異的群體文化。投資人均高度認同其獨特性，且台股文化對台股股價有很大的影響力。從因素分析歸納出台股文化各面項主要內涵。從人口統計變項發現台股文化對股價之影響有些有顯著性或
關聯性。

關鍵字：台股文化、股價變動、因素分析、德菲法

關鍵字

台股文化 ； 股價變動 ； 因素分析 ； 德菲法

並列摘要

Title of Thesis： Total Pages：67
Equity Culture & Stock Market Price in Taiwan
Key word：Taiwan stock market culture、Share price variation、Factor analysis、Delphi Method
Name of Institute ： Executive Master's Program of Business
Administration (EMBA) in Decision Making,Tamkang University
Graduate Date：Jan.,2010 Degree Conferred：Master
Name of student：Wen-Ching Cheng Advisor：Ching-Ting Tsai
This research aims to explore about Taiwan stock market culture to the affection of share price variation. Adopting both Qualitative Method (Historical Inductive Method and Delphi Method) and Quantitative Method with questionnaire survey (Factor analysis as the major part for using Statistical Method ) to be the research method. There are three main points from this research can be summarized as below:
The definition and the characteristic for Taiwan stock market culture are as the following:
* Taiwan stock market culture indicated that the culture was formed with the development of Taiwan stock market through the past 50 years, it comes out Gradually, different from other country.
* The so called Taiwan stock market culture includes the mutual historical memories, values, hypothesis, faith and custom etc. from the investors.
* It was deeply infixed in all the investors’ mind and was reflected to their investing behavior directly, then composes a particular community culture in Taiwan stock market. Most investors highly agree to its uniqueness, and the big influence of share price caused by Taiwan stock market culture.
The main content for various dimension of Taiwan stock market culture can be generalized by factor analysis.
Some of the share price variation has the notable correlation with Taiwan stock market culture, and it was found from the variables of demographic statistics.

並列關鍵字

Taiwan stock market culture ； Share price variation ； Factor analysis ； Delphi Method

參考文獻

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